We have developed a packaging architecture for vegetable and fruit preserves from Orzeł Polska. A coherent and clear graphic convention has already been implemented on several dozen products. Despite the variety of packaging forms of products appearing in the company’s offer, the well-conceived and well-thought-out concept works well. It is used on paper labels, transparent foil labels placed on various types of jars, as well as on foil-wrapped products.
A coherent way of communication with consumers is the basis for building the image and position of the brand on the market.