We have created the concept of a high-quality brand of fruit juices representing particular seasons. Recipes contain fruits characteristic for a given calendar period. In this way, we emphasize the product’s compatibility with nature. The name Four Seasons directly informs about the essence of the brand and competitive advantage, while graphics in the style of “bio” and “eco” products also build the aura of naturalness.
We present examples of four-season graphics implementation on bottles with a square bottom.